Should girls’ schools still use the term ‘girls’?

Girls’ schools often pride themselves on being a progressive, innovative hub for the empowerment and education of girls across the UK. You need not look further than our very own GDST. Founded in 1872 by four pioneering women, it has stood the test of time and continues to expand and change lives. The GDST also prides itself on being ‘Girls First’, aiming to uplift girls and young women academically, emotionally, and socially. This role is more essential than ever in creating a society of young women who are instilled with the idea that they can succeed because of their gender, not in spite of it.

Should girls’ schools still use the term ‘girls’?

Medea – a feminist icon?

‘I understand the horror of what I am going to do; but anger, the spring of all life’s horror, masters my resolve.’ – Medea, from the play Medea, deciding to kill her own children. Horrified? That was exactly the response of the original audience over 2500 years ago – when it was first performed in competition, Euripides’ Medea came last.

Medea – a feminist icon?

How does marketing influence our choices?

In the modern day and age, we are bombarded by advertising and influenced by marketing in everything we do. From watching a YouTube video, to visiting your local corner store, brands are constantly trying to sell you their products, and outcompete other potential businesses for your attention, through the positioning of items, their packaging, and the ways those are promoted in the media. Overwhelming, right?

How does marketing influence our choices?