The psychology behind conformity

Conformity is defined as an individual changing attitudes to align with a social group or network. Conformity towards groups can be observed frequently in everyday life, from the way our behaviour adjusts appropriately to different social groups, to our beliefs and judgments. But why do we conform? Are we always aware that we are conforming? And to what extent are we influenced by the people around us that it changes the way we view ourselves?

The psychology behind conformity

The science behind love

Love is one of the most intriguing emotions. Over time, poets have explored it through language, philosophers have debated its meaning, historians have looked at the long story of love in civilizations for generations, and scientists have studied it through evidence and experiments. But how does one actually fall in love, and what are the biological processes behind being in love?

The science behind love