This year, for International Women’s Day, the fast fashion giant Pretty Little Thing released an entire ‘shop-by’ category in celebration. There seems to be nothing particularly feminist about the clothes, other than a few girlboss-slogan-type tote bags. PLT are manipulating and commodifying a global day of recognition and activism for women into a marketing ploy to maximise profit. But the deepest irony of this entire campaign is that fast fashion companies are actually responsible for supporting and entrenching patriarchy in their own production lines.